Evaluating Effective Factors on Consumer Impulse Buying Behavior by Kim's Model in HyperMe Store
Abstract
This article aimed to investigate the relationship of consumers’ characteristics on impulse buying behavior in HyperMe stores. Current research is applied one in terms of goal, descriptive correlation type in terms of nature and survey in terms of method. Research statistical population includes all daily customers (women and men) of HyperMe stores. In this study, based on infinite Cochran’s formula and simple random sampling method, 384 customers are selected. For collecting data in this research, a researcher made questionnaire of 35 items has been used. Face and content validity of questionnaire were investigated and confirmed using the idea of experts. Cronbach’s alpha coefficient is obtained as 0.7 for variables that shows internal consistency of items and questionnaire’s acceptable reliability. In order to analyze data, Kolmogorov and Smirnov test and Spearman correlation coefficient using SPSS software were utilized. The results show that significance level is less than 0.05 so it can be said that there is a significant relationship among age, temper, materialism, enjoying the buying and consumers’ desire to buy and impulse buying behavior in HyperMe stores.
Full Text:
PDFReferences
Haghighi Mohammad, Safari Kohreh Mohammad, Aabedi Ehsan (2009), "Checking of decision-making model and online consumer behavior", Paper presented at the First International Conference on marketing and banking services, Tehran
Rahimizadeh Hosna, Haddadian Alireza, Esfahani Mirebrahim (2014), "Evaluation of affecting factors on impulse buying at chain stores of Mashhad", (Case Study: Proma chain stores), Scientific and research quarterly Journal of New market research, forth year, No. 4, Serial number (15), P71-84
Aabedi Babak (2014), "Effect of cultural, personal and environmental factors on impulse buying behavior in Shahrvand Chain Stores: the mediating role of psychological - psychological factor on environmental factor", Master thesis, Tabriz University
Ghaffari Ashtiani Peiman, Akbari Behzad (2012), " Affecting factors on impulse buying of cosmetics, marketing management", No. 20, PP 1-15
Karami Mojtaba (2014), "Evaluating the effect of individual and related to the product factors on impulse buying by moderating effect of demographic factors", Master thesis, Semnan University
Karimi Roknabadi Elahe (2014), " Checking the effect of bank service quality on satisfaction and buying behavior of customer by using SERVQUAL Model", Master thesis, Science and Art University
Mortazavi Rad Mersedeh (2013), "Examine the role of non-verbal communication, with an emphasis on the element of website color in the purchasing behavior of online consumers", Master thesis, Tehran University, Kish International Campus
Nazari, Mohsen and Ghaderi Abed, Amir Hossein (2011), proposing a model for investigating effective factors on impulse buying behavior case study: the students of management faculty of TehranUniveristy, Business Management paper, third period, no 10, p 127-140
Taalchikashi, Alireza and Rasoulian, Mohsen and Boojari, Hossein (2012) investigating the consumers’ purchase behavior toward foreign brands against internal ones. Journal of Management Development and Transformation, no 8, pp 47-56
Hawkins Dell, Best Roger and Connie Kenneth (2006); consumer’s behavior, translated by Ahmad Rousta and Atiyeh Bathaei, Saargol publication
Churchill, G.A. and Peter, J.P. (1998). Marketing: Creating Value for Customers. Boston: Irwin/McGraw-Hill. Dholakia, U.M. (2000). Temptation and Resistance: An Integrated Model of Consumption Impulse
Harmancioglu, Nukhet; Finney, R. Zachary; Joseph, Mathew.(2009), Impulse purchases of new products: an empirical analysis, Journal of Product and Brand Management, Volume 18, Number 1, pp. 27-37(11)
Kacen, Jacqueline J, James D. Hess, Doug Walker (2012). Spontaneous selection: The influence of product and retailing factors on consumer impulse purchases, Journal of Retailing and Consumer Services, Volume 19, Issue 6, Pages 578–588.
Kim, J. (2003). College Students’ Apparel Impulse Buying Behaviors in Relation to Visual Merchandising, Doctoral Dissertation, University of Georgia.
Kim H. W, Gupta S (2011). "A comparison of purchase decision calculus between potential and repeat customers of an online store". Decision Support Systems, 47, pp. 477-487.
Ozer, Leyla, Beyza Gultekin (2015). Pre- and post-purchase stage in impulse buying: The role of mood and satisfaction, Journal of Retailing and Consumer Services, Volume 22, Pages 71–76.
Rook, D.W., & Fisher, R.J. (1995), Normative influences on impulse buying behavior. Journal of Consumer Research, 22(3), 305–313.
Rook, D.W. (1987), the buying impulse. Journal of Consumer Research, 14(2), 189–199.
Shahan Tinne, Wahida (2010). Impulse Purchasing: A Literature Overview, ASA University Review, Vol. 4 No. 2.
Refbacks
- There are currently no refbacks.
This work is licensed under a Creative Commons Attribution 3.0 License.
Copyright ©2022 Academic Journals Center
To make sure that you can receive messages from us, please add the 'academicjournalscenter.org' domain to your e-mail 'safe list'. If you do not receive e-mail in your 'inbox', check your 'bulk mail' or 'junk mail' folders.